Amazon Advertising for KDP Authors in 2019 – By Chris McMullen

Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!


AMAZON ADVERTISING VIA KDP

As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.

I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).

Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.

Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.

And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.

Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.

One big problem is that there are many variables to consider:

How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?

Continue reading here

 

#AUTHORS beware of inconsistency when publishing your books.

A very helpful article to self-publishing authors. Keep consistency in your name!

Chris The Story Reading Ape's Blog

In my travels through various online ebook outlets and Goodreads, I have noticed more and more instances of somepotential sales losing tendencies.

Author name inconsistency when publishing or listing books.

When uploading your books and details, please ensure that your authors name is always EXACTLYthe same across ALL your books, unless you intended to reinvent yourself.

If you don’t, not all your books will show up under your name!

In the case of Goodreads, you may find some of  your books listed on another author(s) page(s).

In the case of Amazon, they will appear under a general list, with a seemingly different author’s name, and will not be included with your authors page(s) – unless you have claimed them as yours – especially if you have these on Amazon UK & USA (recommended minimum author pages properly completed)

Let me give you some examples using my own…

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