Kristen Lamb, one of my favorite writer’s, an amazing teacher, fantastic blogger and wonderful person, writes about current struggles in her writing profession.
The past few months have been tough. I’ve struggled with being down, depressed and stuck in a rut. The writing profession I once loved just had lost its…sparkle. In a recent post, I believe I voiced what many writers have been feeling:
Don’t know about you, but I dreamed of book signings, launch parties, my novels on pretty displays in an actual store. I imagined a real book signing with devoted fans I’d be able to meet face-to-face. Those were the dreams that kept me going in my darkest hours when it made no sense to keep on writing.
I don’t think a single one of us fantasized about favorable algorithms, a massive mailing list with a solid open rate, or a depressing spot for ten copies of our book on a Costco bargain table. And I sure as hell never dreamed of working like an organ-grinding spider monkey for fractions of KU pennies.
None of us did.
I never minded learning and doing the business of my business. I embraced branding, blogging, social media, SEO. But something was just…off. Something I couldn’t articulate. Leave it to my subconscious to kick me in the @$$ and have the answer…in a technicolor dream (okay, nightmare).
Last night *deep breaths* Chef Gordon Ramsay royally chewed my @$$ out at…a writing conference.
Bear with me, this is bizarre but salient.
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Before you self-publish your new book, make sure you are ready
Too often, new authors get carried away with all the excitement of becoming a published author and rush way too fast into self-publishing.
When this is done, without working on building the necessary marketing and promotional tools beforehand, it is then a never-ending game of catch up.
What should have been an exciting book launch, ends up being a total fizzle, because few people apart from the author knew about the new release.
The process of uploading a Word file and a cover image and self-publishing the two as an ebook is extremely easy.
But without the necessary work before hitting the publish button, it is like throwing a bottle into the ocean and hoping someone will find the note inside.
The far better way to successfully self-publish is to get the basics in place first, well before publishing.
Here is a must do seven-point checklist to help first-time authors avoid making the classic mistakes that are difficult to correct after publishing.
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