Derek Haines not only provides us with a recommendation on using our competitor’s long tail keywords; he also delivers a complete ‘user manual’ on how to manage that. Thanks so much for all your work, Derek!
How to find the best long tail keywords and get your blog post to rank, immediately.
Have you noticed that some bloggers always seem to rank high on Google?
If you are blogging, or content marketing to make money from advertising, affiliate marketing or selling your products or services, you know that keyword search is vital.
Writing a long article and creating content without thinking about SEO keywords first is a hit and miss affair.
Perhaps you might get lucky with a few words and phrases that make it to a search engine results page. But usually, it doesn’t work very well.
Storytelling has gone hand in hand with the audio format since our ancestors told each other stories around the campfire.
I can remember lying in bed listening to Peter and the Wolf on tape, and before I wrote fiction, I listened to audio fiction podcasts like Scott Sigler’s Infected and 7th Son by JC Hutchins, early pioneers of podcast fiction.
Nowadays, we have super-professional podcasts like Welcome to Nightvale, as well as audio-dramas and radio plays. In today’s article, Matthew McLean from ThePodcastHost, talks about why you should consider podcasting your fiction.
Why do you write fiction? What’s your ultimate goal?
Is it to get published, and see your book proudly displayed on bookstore shelves?
Or is it purely as an outlet for your creativity, and for the love of reaching people with your stories?
I have been thinking about Author Pictures lately. I know very well what I have on my Social Media accounts right now isn’t a great thing to do. One of the main reasons for these overexposed profile pictures is the fact that I don’t like it to be on pictures. And from what I heard this can be seen in the picture.
No matter how often I’m told the pictures look great, and I’m supposed to be pretty, I don’t believe it. This does, in fact, have a psychological root which was planted in my childhood, but I think this is another subject and doesn’t belong here.
Now, since one day I will undoubtedly be published I will sooner or later have to think about my author picture, and that’s why I went for another round of research.
One of the first interesting and informative articles I found on Huffington Post where Heather Hummel talks about the relevance of a professional author photo. She not only talks about the quality of the picture but also shows certain problems that can come up and presents the respective solutions. For example, does she mention the expression on the picture, the quality, the background and presents some final thoughts. (Read the entire article here: http://www.huffingtonpost.com/heather-hummel/the-relevance-of-a-profes_b_4498575.html)
By going on with my research, I found “The Review Review.” Written by Randy Susan Meyers the article “Look Great In Your Author Photo” gives you tips and tricks on colors, clothes, and makeup and also describes what you can do to hide certain flaws and how to choose your photographer. I thought it is a great helpful post who I would recommend reading when someone needs a (new) author photo. (To read the post click here: http://www.thereviewreview.net/publishing-tips/look-great-your-author-photo)
On the Author Media website, I found a fantastic post, written by author Thomas Umstattd. He clearly states that his article is not for the author, but for the photographer! And I think he did an amazing job. Even though being an author I learned a lot by reading his article, and I might even be able to show it to my future photographer if necessary, to show him what I need the picture for. The article is enormously useful to us ‘clients’ too! (It can be read here: http://www.authormedia.com/how-to-take-portraits-for-an-author-website/)
The last impressive article I found on “Book In A Box,” written by Tucker Max, Chairman & Co-Founder at Book In A Box. He shows what’s good and what’s bad and not just said, some pics are good or bad but also explains the reason in clear, simple words. He provides us with different examples and gives us great advice on what not to do and what he would recommend getting a great picture. I decided to provide you here with a small part of his article:
The Author Photo Rule That Rules Them All
Here’s the thing that makes author photos so hard to give advice about: There is not one “right” way to do it. Like I talked about above, the “right” way all depends on what you’re trying to achieve. But there is one overarching rule that you need to sear into your brain when it comes to author photos (or any profile photo):
Know what you want to say to what audience, and make sure you signal it properly.
This is the key to everything. The author photo for a CEO of a Fortune 500 company should be totally different from the author photo for an up-and-coming comedian. Why? Because they are signaling different things to different groups.
Generally speaking, the CEO’s author photo should signal professionalism, effectiveness, reliability, and trust. The comedian’s photo could be wacky, pensive, goofy or even serious, all depending on his comedic style and what he wanted to signal.
I have to say I learned a lot by reading these four articles, and I’m sure I’ll find a great photographer who helps me. But then, maybe I’ll just hide under a stone and rather provide the world with my stories than my face.
“You’ve just published or are about to publish a book and you want the world to know about it, right? A press release is an effective way to capture the attention of the media and other organization…” Lois Hoffman
“An effective way to capture media attention”? I’m not so sure. I’ve written and sent out many press releases and have garnered little media attention, and I know I’ve done a decent job with the release.
Are they still a good idea? Yes, mostly because it’s not that hard to do and it is something you want on hand, in case an opportunity comes up for you to use it – like if you have a book launch at a local bookstore or library; and it is another marketing tool that media are used to seeing, so it doesn’t hurt to send it out – especially to smaller, local papers, radio…
Hey guys, Today Nancy Lin is here to help us with what might just be THE suckiest part of writing. But part of being a great writer, is also learning to be at least a good editor. We all need professional outside eyes on our work, and Nancy is here to help you get the most bang for your buck.
Take it away, Nancy!
Editing is a necessary part of writing, but not all writers are great editors. As a writer, I find it helpful to get a second opinion, because I’m not able to see every single error. And this isn’t just me.
You might think you’re the next Shakespeare (which are pretty big shoes to fill). Once you stop basking in your own ego, you can be more realistic about your writing ability. And chances are you’re not.
Professional editors are useful, and, in some cases, they’re…
In case you’ve missed the exciting news, Amazon has now made possible to embed book previews on sites (only self-hosted ones) and apps.
Kindle instant previews are similar to the “Look Inside” feature that Amazon offers on their website that lets customers preview samples of most books.
Here’s how it works:
If you click the embed option (see image above), you get a custom code that you then paste into your page. This works on your blog, website, forum, or even an app.
The book preview widgets are available in custom sizes, and come with a couple of settings, like the option to hide the buy button, open the preview in a new window, and even add an Amazon affiliate ID.
As this is not a self-hosted blog, you can see an example of the new book preview feature in action on my nicholasrossis.me one. Note the option to go