How to Sell More Books: A Tale of Fishing & Catfishing – Written By Kristen Lamb

Kristen Lamb provides us with a new educational post about how to sell more books. Thank you very much for all your efforts, Kristen!


How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.

Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.

Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.

Writers are unique as well. Yes, we really are special unique starfish. And, since we are responsible for producing the product, we need a social media approach that leaves time to write great books.

This said, what’s the critical element that makes a book a mega success? Is it lightning in a bottle? Black magic? Voodoo? Can we buy it on Amazon? Is it banned in Georgia?

To continue reading Kristen’s blog, go to:

https://authorkristenlamb.com/2019/02/how-to-sell-more-books-a-tale-of-fishing-catfishing/

Targeting Readers: Audiences Have Evolved & So Should Marketing – Written By Kristen Lamb

Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!


How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.

For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.

#MaybeJustMe

In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.

Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.

Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?

YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.

To continue reading this article go to:

https://authorkristenlamb.com/2018/07/targeting-readers-ineffective/

After the Dumpster Fire of 2016—How to Make 2017 ROCK!

Kristen Lamb published a blog about how to become a successful author this year. Thank you Kristen!

Kristen Lamb's Blog

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We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique…

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Does FB Sell Books & Do Writers Need a Facebook Fan Page?

Kristen Lamb informs us about the difference of a personal and author fan page on FB and publishes this excellent post about FB helping us writers selling books. Have a look!

Kristen Lamb's Blog

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Social media is powerful for connecting us (our books) with the very people we wrote them for to begin with. But, we are wise to appreciate that creating a brand and cultivating genuine and passionate fans is not going to happen overnight. The deeper the roots, the stronger the brand and the platform.

Why that is important is if we keep chasing the newest shiny, we fail to ever gain compounding results. We are chasing fad after fad. Thus a saner approach is to build places that are the most stable.

***Yes, we can build on Instagram and SnapChat and the like, but that will come with more risk and possibly devour time we need to write more books.

The blog is still the strongest and most resilient form of social media. Blogs have been around since the 90s and unless the Internet goes down? Blogs will remain.

But other…

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How to Grow Your Author Blog

Kristen Lamb has advice on how to grow your author blog! Thank you for all your support, Kristen! You’re amazing!

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Mike Licht Image via Flickr Creative Commons, courtesy of Mike Licht

I am a huge fan of writers having a blog, but one of the first arguments I get is, “But I did have a blog and it did nothing.” I hear your pain. We live in a world of instant gratification and often it is why we are more inclined to post content on our Facebook or Twitter instead. Instantly we can see other people sharing and responding and it feels oh so good.

The blog? Meh.

The problem, however, is that any “benefit” from Facebook or Twitter evaporates almost as soon as it appears whereas the blog (if we stick to it) will keep giving us rewards for years to come.

Reframe Your Goal

Original image courtesy of flowcomm, via Flickr Commons Original image courtesy of flowcomm, via Flickr Commons

I will give you tips for growing your author blog here in a minute, but a simple…

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Why Writing Isn’t Enough—The Savvy Writer’s Guide to Success

This is another fantastic blog post by Kristen Lamb which helps us writers with our marketing, our author brand and our social media. I admire her for sharing her knowledge with us.

Kristen Lamb's Blog

Image via Drew Coffman courtesy of Flickr Creative Commons Image via Drew Coffman courtesy of Flickr Creative Commons

Today, we’re going to do something a little different. You want to know one thing I love probably more than anything in the world? Spotting great talent and getting to share it. Thus, today I would like to introduce you to one of my followers who snagged my attention over the holidays and I asked her to come and share her wisdom today because I think we can all gain something from her (even me because am always learning BAY-BEE!).

I would like to introduce, Britt Skrabanek!

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Indie Author Britt Skrabanek Indie Author Britt Skrabanek

A lot of you may be wondering how I ended up on Kristen’s blog in the first place. She’s pretty big-time, an influencer—she’s worked her tail off to build her brand presence. Many of us look to her for writing tips we can actually use, knowing some esoteric BS like…

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Social Media, Branding & Owning 2016—Because EVERY Day is Game Day

I think Kristen Lamb published another one of her very educating and interesting blog posts which I think should be read, in particular by learning authors. Thank you, Kristen!

Kristen Lamb's Blog

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Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That…

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