How Not to Market Your Book – 12 Rookie Mistakes – Written By Frances Caballo

Frances Caballo provided us with an excellent blog post, showing us 12 rookie mistakes and tells us what not to do in book marketing. Thank you very much Frances.


Did you just publish your first book? It’s an exciting time, isn’t it? You’re probably thinking that now it’s time to market your book.

To learn about how to market your book, you’re probably reading blog posts like mine and absorbing as much information as you can.

Writers put so much energy into writing their books that they have little time to think about marketing them until the final edit is done.

That’s when your head tends to come up and when you stop typing. You think to yourself, “It’s time to publish!”

Mistakes You Make When You Market Your Book

No. 1 – You Start Too Late

The first mistake writers make is that they focus solely on their writing and not on their marketing while they write a book.

Sure, your writing needs to be top-notch, but if you don’t start to market your book early enough, it won’t matter how well you wrote your book.

To read the entire blog post go to:

https://socialmediajustforwriters.com/how-not-to-market-your-book-12-rookie-mistakes/

Blogging For Authors: What It Really Is

Veronica Bale writes about “Blogging For Authors” which I personally think is a very educational and helpful article with plenty of advice for writers on how to design their blog.

Veronica Bale

Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books.

… Huh???

I know. Sounds kind of backwards, right? But the truth about blogging is that it does not immediately convert visits to book sales. Yet so many authors expect their blogs to perform this exact magical feat. As Jane Friedman, CEO and Co-Founder of Open Road Integrated Media (an e-book sales and marketing agency) points out, “Unfortunately, many authors pursue blogging without any understanding of the medium, and also as little more than a means to an end.”

Blogging is a long-term strategy, a round-about strategy. Its goal is to create loyalty, not purchases, and this isn’t always the easiest strategy to comprehend. No, wait … scratch that. It’s not always…

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