7 Tips to Create Your Perfect Author Newsletter

Sacha Black provides us with seven excellent tips to create the perfect author newsletter. Thank you very much for your great post, Sacha!

Sacha Black

Author NewsletterI hear parrots squawking the same mantra constantly: “Hear Ye! Hear Ye! The best way to drive book sales is through a subscriber list.”

Its that thing where you: create a newsletter, do book updates, bonus content and give your hard work away for free.

If you got books to sell, you need that list.

This made me do one of those gut busting groans. Seriously? I spend enough time writing posts instead of my novel, do I actually have to add something else to my seven hundred and forty-eight page to do list?

Apparently I do, and that means you do too.

I heard that message loud and clear, especially as I’ll be releasing books this year. So I made a subscriber list one of my goals and I’ve been busy rolling up my ‘bonus content’ sleeves. Finally I’ve created one and it’s ready and chock full of just that: bonus content, round ups, writers tools, recommendations, writing inspiration…

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How to start your own Author Newsletter

Picture courtesy of: http://kerdukey.com/newsletter-sign-up/
Picture courtesy of: http://kerdukey.com/newsletter-sign-up/

When I started building my network on social media and created “Writer’s Treasure Chest” I was not prepared for this much more to come. There are many more challenges to face. One of these challenges is to create my own Author Newsletter.

I started research on writer’s newsletters.

There are as many hints, tips and tricks as newsletter owners, and I’m desperate to be as well informed as possible before giving it a try. I’d like my first newsletter to be a success, not some amateurish “good luck” try.

 

Tips & Tricks

One of the first blog posts about newsletters I read had been written July 5, 2013 by Steena Holmes. She provides a list of what a newsletter can be used for. Mrs. Holmes hands out warnings on what not do with newsletters. She as well dedicates an entire paragraph on and how to get people to sign up. I like her writing style very much and I recommend this blog post to every writer who’s just starting. Her entire blog post can be found here: https://writersinthestorm.wordpress.com/2013/07/05/the-how-and-why-of-author-newsletters/

 

Choose your Newsletter Provider

Steena Holmes mentioned one particular Newsletter and campaign provider: “Mail Chimp”. I did research on several providers and Mail Chimp seems user friendly and offers a variety of designs. I even found an easy to read and helpful “step-by-step” manual. It can be found here: http://www.authorsatlas.com/blog/author-newsletter-101. This valuable tool provides tricks and screen shots to guide me through the process.

 

Decide on a professional design

After reading these posts and articles I tried to imagine how to stay true to my brand and still deliver a professional looking and interesting newsletter for my future readers. The answer I found on wikiHow: http://www.wikihow.com/Write-a-Good-Newsletter. They even offer sample newsletters there which I found attractive. But the one thing impressing me most on wikiHow was their first paragraph. “Although images and layout are important, the written content is the biggest factor in whether your newsletter is successful. However, writing a newsletter requires more than just a good grasp of proper English grammar and extensive vocabulary. You need to be interesting, relevant, and easy to be read. Here are some simple steps you can take to write a good newsletter.”

 

The four types of Author’s Newsletters

Having a nice design in mind does not make a newsletter yet and found a blog post, written by Cheryl Reif. She offers four different Author’s Newsletters:

  • Chat & Conversation
  • News &Updates
  • Tools & Resources
  • Recycled Content

I need to decide now what type of newsletter mine should become. Cheryl Reif’s blog post can be found here http://www.cherylreif.com/2015/06/15/4-types-of-author-newsletter-how-to-pick-the-best-for-you/

 

What did I learn?

I will try to keep it short. I know, I provided a few links to read and all I do now is a quick bullet list:

  • Keep the feature article short
  • Add extra valuable information for your readers
  • Tell your readers what you will write about to keep them interested
  • Create a list of upcoming events (if you have any)
  • Don’t play “hard to get” – give full contact information
  • Combine great content with a professional looking layout
  • Keep your readers entertained with providing a quote.
  • Send out your electronic newsletter every 30 days
  • Watch your subscriber’s list grow
  • The next step for me now will be to start on my first newsletter. In case I’ve made you curious how it will turn out:
Please, click the icon to subscribe.
Please, click the icon to subscribe.

 

I’d be delighted to welcome you as my reader. Thank you!