Lee Foster on ‘The Book Designer’ provides us with information about publishing our ebooks on Smashwords and how it’s changing. Thank you very much Lee!
This is a third and final perspective in my publishing strategy trilogy, a drama festival with three events, Amazon and Ingram being the earlier performances. There have been five-week breaks between these theatrics as I proceed in the Joel Friedlander modern publishing ecosystem.
If you want to distribute your ebook through Amazon directly and then also to “every ebook vendor beyond Amazon,” how should you do it? Smashwords is my recommended choice.
Joan Stewart of “The Book Designer” blog provides us with a great blog post about 7 myths of using press releases to promote our books. Thank you very much for sharing your knowledge with us!
When an author plans a book launch and hires me to write the press release, I often learn fairly quickly that she has no clue about the kinds of results to expect.
That’s because she asks questions like these:
– “How many books do you think I’ll sell from the press release?”
– “How many TV and radio shows will schedule me to appear as a guest?”
– “How many newspapers and magazine do you think will print the release?”
Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth.
By itself, the press release lacks the power to skyrocket sales.
But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.
Right now, with the first book of my series about to be published, I’m keen to read about good marketing tips and tricks. This week I found many really helpful blog posts and articles covering this topic.