How To Organize A Blog Tour – Research by A. J. Alexander

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During the past years of activity on ‘Writer’s Treasure Chest,’ and the inquiries to publish posts and interviews for different Blog Tours I promised myself once I find the time I would do research on ‘Blog Tours.’ What is this? And why is it so important to writers? Who does organize them and if I have to do that myself, how to do it best?

What is a Blog Tour?

Alessandra Wike writes on “PR by the book”:
The age of the internet gives authors the opportunity to connect with thousands of people. Taking advantage of these seemingly endless possibilities, blog tours provide great publicity for a new book without the hassle (or expense!) of travel. Instead of an author traveling from bookstore to bookstore and city to city, an author’s book can travel virtually from blog to blog and garner hundreds, if not thousands, of views in a short amount of time.

To read the entire blog post, click here.

 

“Reedsy,” writes:

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements, and interviews with their favorite authors. To continue reading the article on Reedsy, click here.

 

“Bookmaster” for example gives us a hint on what it means to work on a Blog Tour by writing:

A blog book tour can be set up by a publicist, but if an author has self-published and doesn’t have a publicist, they can do the leg work themselves. The key is to find blogs that are relevant to the topic of the book that are interested in participating in the blog book tour. For example, cooking blogs would be the target if you wrote a cookbook and relationship blogs would be the target if you wrote a book that provided love advice. Depending on the topic of the book there could be an unlimited number of blogs, or there might only be a handful if the topic is extremely niche. Each book tour should include a manageable amount of blogs, as the tour requires a significant amount of time from the author. Even though it’s not an in person tour, there is still plenty of work that needs to be done. (The article can be found here)

 

Now: what interested me most is: How do I really organize a Blog Tour? Of course, there are several hints, tips, and tricks from different writers; the basic work seems more or less the same – several have apparently had super-success while others complained that their echo was insufficient.

One article that impressed me was an article, published by Penguin Random House.

For example, does the post answer important questions like:

• What are the benefits of putting your book on a blog tour?
• What types of books work best for blog tours?
• How can an author ensure his or her blog tour is a success?
• How can an author work with his or her publicist to set up an effective blog tour?

or

• What are some best practices when preparing for a blog tour?

The entire article can be read here:
http://authornews.penguinrandomhouse.com/everything-you-need-to-know-about-organizing-a-blog-tour/

*****

 

By researching further into the topic, I found another impressive and informative post on Joel Friedlander’s Book Designer’s Blog. He published a guest post, 7 Top eBook Blog Tour Sites, written by Greg Strandberg.

Greg informs about seven eBook Tour Sites, gives prices, information and his opinion to them. I think it’s worth checking them out. He as well links their names to their websites. (For copyright reasons I cannot do this below.)

1. YA Bound Book Tours
2. Xpresso Book Tours
3. Enchanted Book Promotions
4. Bewitching Book Tours
5. Goddess Fish Promotions
6. Sage’s Blog Tours
7. Rockstar Book Tours

If you like to read his opinion about these Sites, please check them out on his article by clicking here.

Finally, after hours and hours of research, I found an excellent post, provided by Mixtus Media on

How To Set Up A Successful Blog Tour + A FREE Guide

They not only provide us with an 11-step-guide on how to organize a Blog Tour, they as well provide us with a free Blog Tour Worksheet.

STEP 1: IDENTIFY YOUR IDEAL READER
STEP 2: RESEARCH
STEP 3: CREATE A LIST
STEP 4: DETERMINE YOUR RESOURCES
STEP 5: FIGURE OUT YOUR TIMEFRAME
STEP 6: CONTACT BLOGGERS
STEP 7: Stay ORGANIZED
STEP 8: CONSIDER GIVEAWAYS
STEP 9: ANNOUNCE THE TOUR
STEP 10: FOLLOW THROUGH WITH THE DELIVERY
STEP 11: FOLLOW UP

Each step is carefully described. To download the Worksheet, which I did, you are first subscribing to their newsletter. But I doubt that’s a problem. They do have more interesting information on their blog. (I didn’t have problems to download their worksheet, just in case your virus program is sensitive. Mine is, and it has carefully scanned the file and found nothing.)

After all the information I had found on Blog Tours I would love to hear from experienced writers how they had found it to organize their blog tours. Is it easy, is it hard? Do you mind providing us with some extra tips, tricks, and hints?

Language Generator for Fantasy and Sci-Fi

Kristen Twardowski informs us with an exciting blog post about “Vulgar”, a language generator for Sci-Fi and Fantasy writers. Thanks so much Kristen.

Kristen Twardowski

I’ve talked about my fascination with language before, but sometimes writers need a little help creating words that make sense in their nascent worlds. I recently found something that streamlines that process.

Vulgar (pardon the terrible name) is a constructed language generator. The generator creates fully realized languages; if you were truly ambitious you could learn some of them. The program attempts to mimic real languages, so there are patterns to the words that develop. For instance, in 50% of generated languages, the word for “tongue” is the same as the word for “language”, and words often share roots as is the case for:

pson /pʂon/ n. paint; v. paint
psopru /ˈpʂopru/ n. painter

I’ve played around with the generator quite a bit and am highlighting a few sample languages below.

Vulgar Zulia.JPG via Vulgar

Vulgar Nahis.JPG via Vulgar

The above screenshots simply capture the summaries for the languages. The full pages, however…

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Don’t Advertise With Amazon Until You’ve Read This

Nicholas C. Rossis has provided us with a fantastic blog post about advertising with Amazon. Read this article before you decide to do so. Thank you very much Nicholas!

Nicholas C. Rossis

Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.

What I’ve Learned Advertising With Amazon

You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:

Ad #1: Sponsored Products, Manual Keywords

This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.

How does one come up with so many keywords, you ask? Well, there are two easy ways:

Advertising with Amazon (AMS) | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books1. Choose The Best-Selling Books In Your Genre

The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…

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Productivity Tips: How to Stay Focused Admist Chaos

I got an interesting email today. Karina from BookMeditationRetreats.com has informed me about an article, Lystia Putranto published February 3, 2017.

Karina wrote:

“To be productive is a something that we all struggle with sometimes and at times, we find ourselves procrastinating on our daily task. On this article, our contributing writer, Lystia, shares a list of practical tips that can help us establish and maintain our focus.”

I found this article helpful and interesting and agree with Karina, that we might find this post very useful.

The title is: Productivity Tips: How to Stay Focused Admist Chaos and Lystia lists five very useful tips on how to organize ourselves.

  1. Make a Daily Schedule and Stick to It
  2. Take Up Meditation
  3. Do One Thing at a Time
  4. Minimize Distractions
  5. Give Yourself Designated Breaks

Each of the points includes more detailed explanations and gives us insight in her studies.

All in all a very interesting and useful blog post.

Please read the entire article here: https://www.bookmeditationretreats.com/news/productivity-tips-stay-focused

staying_focused_-_cover

 

3 Tips On Describing Eyes In A Story

Author Nicholas Rossis provides us with 3 tips on describing eyes in a story. Thank you, Nicholas. This is very helpful!

Nicholas C. Rossis

NowNovel recently posted a great post on how to describe eyes in a story. As they point out, many beginning authors over-rely on eye color to create an impression of their characters, but this is merely a first step. Instead, you can follow these tips to create a memorable description:

1. Make a characters’ eyes a source of contrast

Drawing of a character's eye by Marigona Toma Drawing of an eye by Marigona Toma. Source: pinterest.com/pin/390124386447098306/

As any trip to the local coffee shop will tell you, people’s appearances are often full of contrasts. The man with the big, ruddy face might have small, delicate hands. The woman with the angelic face may have a trucker’s hoarse voice. And so on. One way to describe characters’ eyes effectively is to use them to create contrast.

This can be particularly effective if the contrast is used to highlight a character’s “third dimension” – ie what makes them non-stereotypical…

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Tricky choices for authors

Helen Carey published a list on the choices we authors need decide on when writing a novel. What a great post!

helencareybooks

otterThere are so many choices for an author to make when embarking on a novel. What time period? What setting? What structure? What genre? What characters? What events? How true should it be to real history? What is the time frame? What is it all really about?

Many of these need to be answered before even starting out. No wonder so many potential novelists are put off at the first hurdle.

And as soon as you’ve made those decisions, (assuming you haven’t given up in despair,) another wave of questions immediately comes hurtling towards you.

How are you going to tell the story? Whose point of view? First or third person? What tone? What voice? Where should it start? What is going to kick the whole thing off? Where is it going to end? How are you going to layer in the clues to make that ending satisfactory? And, horror of horrors…

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7 Author Ideas for an Amazing Live Book Launch

Mary Kleim, guest blogger on Nicholas Rossi’s blog has provided us with 7 great ideas for a fantastic live book launch. Thank you so much Mary and Nicholas!

Nicholas C. Rossis

Mary Kleim | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post by Mary Kleim, who works in the digital sphere. She is also a guest blogger who shares her online marketing experience on sites dedicated to creativity, self-development, writing, and digital marketing. Connect with Mary on LinkedIn.

I particularly like how she combines an online launch with a real-world event – something you don’t read about too often.

7 Author Ideas for an Amazing Live Book Launch

Kindle | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksWhen you are about to release your writing into the world, you want to attract as big an audience as you can. But how can one prepare for an eBook launch and turn it into a success? One idea is to combine both a real-world event and an online one by inviting people to a venue such as a library or a bookshop on the day of the launch.

Having a good strategy can help you prepare…

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