Platform: What IS It? Why Do Writers Need One? – Written By Kristen Lamb

Read what Kristen Lamb has to say about Writer’s Platforms.


A platform offers major advantage when it comes to selling books. Before social media, non-fiction authors had an edge. These authors already had an existing audience by the time their books were ready for sale.

Novelists, conversely, found themselves relying on a lot of pure luck, prayer, and alignment of the stars. The fiction author had little to no control regarding the business side of their business. The only way to build a platform was to not completely FAIL with book one.

Great.

Non-fiction authors, however, were not nearly as vulnerable because they had ways to cultivate a following ahead of time. Those ways also permitted them to KEEP growing the platform even bigger as they continued to publish more works.

For instance, if one happened to be an expert of some sort, it was far easier to build an audience interested in your topic. Therapists, psychiatrists, physicians, personal trainers, business owners, etc. obviously could begin with their ‘job’ (I.e. a private practice). Then these experts progressively expanded their platforms in a logical fashion.

They might broaden to speaking engagements, guest appearances on television and/or radio, serve as ‘experts’, and maybe even fold in lectures and seminars. With every expansion, the NF author added more numbers to their ‘platform.’

To read the full blog post go to:

http://authorkristenlamb.com/2018/04/platform/

Introducing Deep POV—WTH IS It? Can We Buy Some on Amazon?

Kristen Lamb is introducing deep POV. There’s so much to learn and so little time. Thank you Kristen for another very educational blog post!

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Mike Licht Image via Flickr Creative Commons, courtesy of Mike Licht

If you are a writer who has a goal of selling books it is wise to remember that audiences are not static. They change. Their tastes change with the times and we need to understand what is “trending” if we want to connect and entertain. Many new writers look to the classics for inspiration and there isn’t anything per se wrong with that, but we must reinvent the classics, not regurgitate them.

Even if you look at the fashion trends, sure some styles “come back around” but they are not exact replicas of the past. They are a modernized version. But keep in mind that some fashion styles never come back. They’ve outlived their usefulness and belong in the past. Same with fiction.

Story trends and fashions change along with the audience. For instance, Moby Dick spends an excruciatingly long time…

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