How to Build a Landing Page that Markets you as an Author

Ted of iceCube Marketing guest posted on Nicholas Rossis’ blog on how to build a landing page that markets you as an author. A great post to re-blog. Thank you Ted and Nicholas!

Nicholas C. Rossis

Ted | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookThis is a guest post and infographic by Ted of iceCube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google. It offers a wonderful examination of what a successful author home page may consist of and can even serve as a great checklist for you when you design a new one or update yours.

How to Build a Landing Page that Markets you as an Author

Title

The title of your landing page is important. It serves as a hook to grab visitors’ attention. It also gives them a reason to look deeper into your website. The title of your landing page may or may not be the same as that of a book. Either, have a title that is benefit-driven and arouses curiosity.

Your First Impression

The first thing visitors should see is an image. The image…

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Design Your Own Logo In Seconds!

Create your own logo within shortest time. Nicholas Rossis shows us how it’s done. Thanks Nicholas!

Nicholas C. Rossis

As many of you know, in my day job I work as a web developer. Most of my skills I’ve picked up in the past 25 years of web design, from Internet marketing to social media, have proven useful once I started writing. One of them was logo design: I’ve helped a number of clients with their logos; something that is often a slow, arduous process.

Well, no more! I was recently approached by a company called DesignEvo to test-drive their online logo designer and I was amazed. Within seconds, I designed my first logo. Thay have a gazillion templates and graphics to choose from, making the process as painless as you can possibly imagine. Best of all, they store your logos for you so you can edit them in the future, should you (or a client) decide on, say, a new color.

So, are you interested in a…

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