I found this excellent blog post on the Mixtus Media blog, written by Jenn Hanson-DePaula on why readers won’t follow us authors on social media. Thank you very much for this article, Jenn.
Social media is, hands down, one of the best ways to connect with new people all over the world. And yet, we still struggle with actually making those connections.
Why? Well, I tend to think that it’s because we have tried to make social media fit into marketing. That’s like trying to fit a square peg into a round hole. We use social media to broadcast our marketing message when we actually need to use it as it was designed to be used: as a way for actual human beings to interact with each other.
Social media can be incredibly powerful. I’ve seen and experienced its power first hand. It’s amazing to meet people all over the world and connect with them in a genuine and authentic way.
But if you’ve had a bad experience with social media, chances are there are just a few things that you need to adjust to get everything back on track.
I’ve broken down the top five mistakes that I’ve seen authors make on social media that keep readers from engaging with you.
Thank you for this very informative blog post, Penny Sansevieri. You gave me excellent advice, and I’m sure I’m not the only one who’s grateful.
Not everyone may say it, but it’s in everybody’s dreams to see their published books on a shelf in an independent bookstore.
This desire is justified: obviously, every one of us wants to go down in history as a person who wrote a bestseller or even a masterpiece that future generations will gladly read.
This seems like a wonderful dream that just comes true when you finish writing your book. Yet, in reality, not everything is as easy as it may seem. It’s likely that a publishing house will refuse to work with you or the editor won’t like your book. Besides, the added expense of working with a publishing house can strip you of the money that you can put into really smart book promotion strategies.
Derek Haines helps us with the art of blog writing. Thank you very much for all your information and support, Derek.
Every day, millions of people are publishing blog posts.
Most of them fail to attract many readers. This is because they lack the essential elements to get a high ranking on search engines.
When you spend all the time and effort to write a blog post, you want people to read your blog.
The quickest way to get some readers is to promote your new blog post on social media. In the short term, it is useful. You might attract a few hundred people to read your post.
Depending on which social networks you use, you could get some shares and likes and if you are lucky, a few comments.
But after a few days on Facebook or Twitter, your great post will be off the radar and lost forever.
The only way to attract long-term traffic to your blog is to start writing for man and machine.
Or in other words, for readers and search engine crawlers.
But don’t panic at the thought of learning how to use search engine optimization (SEO).
In this article, I will give you some simple tips that you can use to help you improve your blog content. At the same time, they will help you find new readers.
Don is a very gifted author who is generously sharing his experience and wisdom with all of us. Thank you so much, Don Massenzio!
As I look at my writing notebook (you should consider carrying one), I see the dozens of story, setting and character ideas that I have collected and I’m both inspired and anxious.
There are many ideas that I want to turn into stories. It’s hard to write one at a time. At any given time I have a book and some kind of serial or short story going at the same time. This is tough with a 50 hour per seek day job and 45 weeks of travel per year, but I somehow manage to squeeze in some writing.
As I looked at these ideas, I began thinking about where the ideas that I’ve recorded come from. It though that telling you some of my sources might help you look at some idea generation possibilities you might not have thought of.
Diana Hurwitz informs us about what to do if we’ve been plagiarized. Thank you for a very educational blog post Diana.
As Maryann Miller detailed in her March post, recently a hack named Cristiane Serruya came up with what she thought was a clever scheme.
She trimmed paragraphs from multiple books, quilted them together, then published them as her own work.
She changed the titles, character names, and a word here or there.
The results were a bit like Frankenstein’s monster, but she got away with it, for a while.
Louise Harnby is a line editor, copyeditor and proofreader who specializes in working with independent authors of commercial fiction, particularly crime, thriller and mystery writers.
Louise provides us with two ways to write about physical violence in crime fiction and thrillers, a phenomenal blog post which I had to share.
Thank you, Louise.
Not every reader can stomach violence in fiction, and not every writer wants to go the whole hog with it. Here are two ways to approach it: compressed reporting after the fact; and showing it all as it happens.
Compressed reporting after the fact
Reporting the outcome of violence after the fact can be a superb alternative to detailed descriptions that might upset or sicken authors and their readers. This technique is used on the screen too.
In Series 5, Episode 3 of Line of Duty (BBC1), the perpetrator breaks into the home of a core character’s ex-wife. The transgressor proceeds to torture the victim. There’s a drill involved and lots of screaming. It’s gross. Well, it would be if we saw it. But we don’t. All we see is the outcome.
The ex-wife lies in a hospital bed, bandaged from head to toe. We glimpse patches of skin, her flesh swollen and angry. Her face is physically untouched though trauma is etched into it. And even the slightest movement results in a whimper and a wince; despite the medication, she’s in pain. All we know so far is that something awful has happened to her but we don’t know what.
Today I came across another great blog post, written by our wonderful Jenn Hanson-dePaula of Mixtus Media. She informs us about sharing on Social Media before our book is written. Thank you so much, Jenn.
When it comes to growing an audience on social media, every single author faces a time that I refer to as “The Gray Area.”
It’s that time between when you start writing a book and when it is released, and it’s often met with much trepidation from authors. The Gray Area is the time of needing to grow your audience but not knowing how to talk about your book early on in the process without giving too much away.
To see the results you’re looking for on social media, you have to be consistent. If you only post around the time your book comes out, you will probably be disappointed by the response.
If you think about social media as any relationship you have in life, this will make more sense. If you only talked to your friends when you needed something but ignored them the rest of the time, you won’t hear much from them.
Social media wasn’t created for marketing – it was created to build relationships.
And like any relationship, it takes time to establish trust. So as an author, it’s important to start that process as soon as possible. Even before your book is completed.
But how do you do that? How do you start that process before you’ve even started writing your book? Let’s jump in and find out!