I found a trace to Dave Chesson’s article about author bio on The Story Reading Ape’s post. Check it out. It’s very helpful.
on BookWorks site:
One of the fundamental things to get right when creating your author brand is your author bio.
After investing the enormous amount of effort needed to write a book, produce and publish a book, it’s essential that we brand and market ourselves and our work effectively.
Today, we’re going to look at writing a compelling author bio that turns casual readers into committed fans of your brand.