Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.
For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.
In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.
Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.
Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?
YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.