Drama: Three Simple Ways to HOOK Audiences & Johari Window – Written By Kristen Lamb

Drama is the lifeblood of all good storytelling. In our modern world, where audiences have billions of choices regarding how to spend their time? Drama needs to be in everything we create if we hope to get so much as a passing glance.

I don’t care if it’s a novel, a podcast, a documentary, or a food vlog on YouTube. We must differentiate our content, and drama is the best human bait there is. It will hook hard, and hook DEEP.


Drama can make ANYTHING more interesting (providing we have the option of being mere observers). Seriously, a giant brawl breaks out at a HAM Radio event, and we just happened to be walking by?


I don’t care if it is a class on how to use Excel, itemize your taxes, or ways to rebuild dot-matrix printers.

Should the ‘you-know-what’ hit the proverbial fan?

We’ll go from bee-bopping on autopilot to SUDDENLY? We’re at FULL attention.

Drama engages us one way or another. At the very least, drama gets our attention, but drama could also…get us involved.

***Put a pin in that word ‘involved.’

And YES, humans are weird.

Most of us hate drama at home, in life, at work and find it exhausting. Why? Because we don’t have a choice in the matter. Drama works the exact opposite in life.


Johari Window: Harnessing Character Blind Spots

The Johari Window can be one of many powerful tools for crafting dimensional characters. It can also help creators develop layered stories (plots) that will resonate long after the audience reaches ‘The End.’ Why? Because great fiction is even better therapy.

Too many believe fiction to be a fluff, an escape, a fantasy getaway. Some fiction does this for sure. Yet, the stories that hit the market and continue to ripple for decades, centuries, or even for millennia share a common denominator.

They offer the audience deeper insights into themselves, their beliefs, and the world around them. Also, their messages are timeless. It’s why we can take a Shakespearian play and set it in modern times and the story and message are just as powerful.

The characters might wear modern clothing, fight with machine guns instead of swords, but we identify with their hopes, dreams, hurts, struggles and weaknesses just as much as the audiences from centuries ago.


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